Skyboxes
I had a thought on skyboxes. Logos for corporate entities should be on the buildings - signage with few words designed to be seen from a long distance away.
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For example, do you see the H&M logo and the MetLife logo? How complicated are they? The blue square - that's a CitiBank logo I believe and I only know that because I know the corporate colors. The lesson here: Rooftop logos should be very simple and they don't need to be animated either.
Now - what about the street level advertisements?
Close up near the player, logos in advertisements should only a very small part of it.
Think of any billboard advertising something on the street or along the side of the road and think about what percentage of the billboard that the logo takes up in that space.
For example . . .
and . . .
How much real estate in the bill board does the Star Wars: TFA logo take up? And in the McDonald's Logo? It's quite small by comparison.
Just some food for thought for any advertising signage you might wind up making.