Meh. Just sounds like angry fans to me.
If you don't want to be lured into the vortex of big business, stop buying their products. Each and every thing you buy is considered as a vote to keep producing future products.
I frankly don't understand what the big deal is. All I see is that Bioware is listening to its customers and is willing to modify their 'art' so as to make more people happy. Happens here all the time.
As a modder, I know how this feels. You put your all into a project and give it TLC and when you release it, there's always some guy who has to go and say it isn't good enough or that it's flawed in some quintessential way. Here at DS it doesn't matter much, but when your job and way of life depends on selling those games, you try to rectify that as best as possible. And of course when doing so, actually providing feedback instead of just trolling is going to help things progress.
If anything, this move by Bioware isn't so much condescending as it is a sell-out. But with a game that caters to personal choice so much like Mass Effect, it's hard to make your own artistic story and at the same time cater to what fans want.
So maybe that 'sorry for making a crap ending, but...' apology you're hearing from that Ray dude is Bioware trying to NOT sell out to their fans but realizing they could have done a better job on the flipside.
Too bad that even by doing that they're selling out.